To be granted valuable company stock options, you normally had to be an underpaid employee at a start-up company for many years. And even then, the odds were only 1 in 10,000 that your company would be bought or become publicly traded so that the shares would be worth anything.
Now there is a company that allows you to perform a checklist of tasks to assist a start-up company in being used and promoted, and that qualifies you for a block of stock options. There is no limit to the number of companies you can do this for and you can choose only the ones that you want to support. Your stock options are a reward for being an unpaid marketing consultant and/or user of the product.
Like any lottery, most of the stock options granted will never be worth anything, but some will become valuable, and a few will possibly become a life-changing amount of money for you.
The company brokering these stock options is called RocketClub.co and is, itself, a recent start-up using this method to grow the company. Since they just began, they only have a few companies to choose among, but there are many new ones in the process of signing up.